Lazuz! is an app for finding outdoor gym partners in your area
and achieving your fitness goals together
People do not persevere on their fitness goals,
because there’s no immediate tangible value in the process
providing a platform for receiving and giving support and feedback which keep users focused on their goals and encourages moving forward
The Design Process
Which means not only most people are wasting their money, but this is actually the financial model for gyms overall. Diving into further research shows the reason people don’t persist is actually rooted in the lack of short term feedback and support from the environment, resulting in frustration and eventually quitting all together.
A circle of short and constant feedback loops is essential for people in order for them to advance and achieve their fitness goals.
Of Gym memberships owners
don’t attend the Gym at all.
In addition to personal interviews with potential users, I ran an online questionnaire which showed people were aware of outdoor gyms but not considered them a viable alternative to the commercial Gym they were members of.
Defining the main personas was essential to understand the right flows that would match with the aspirations of the users and help them achieve their fitness goals.
The onboarding experience was a crucial element for the app, providing as much value and engagement on front to the user, making sure he is involved and ready to move forward with the process.