Finding outdoor gym partners in your area
and achieving your fitness goals together
People do not persevere on their fitness goals,
because there’s no immediate tangible value in the process
providing a platform for receiving and giving support and feedback which keep users focused on their goals and encourages moving forward
Of Gym memberships owners
don’t attend the Gym at all.
Which means not only most people are wasting their money, but this is actually the financial model for gyms overall. Diving into further research shows the reason people don’t persist is actually rooted in the lack of short term feedback and support from the environment, resulting in frustration and eventually quitting all together.
A circle of short and constant feedback loops is essential for people in order for them to advance and achieve their fitness goals.
In addition to personal interviews with potential users, I ran an online questionnaire which showed people were aware of outdoor gyms but not considered them a viable alternative to the commercial Gym they were members of.
The onboarding experience was a crucial element for the app, providing as much value and engagement on front to the user, making sure he is involved and ready to move forward with the process.
The app offers a few revenue options:
local trainers can create content for the app and list themselves in the outdoor gyms for group time based subscriptions, managing all transactions in app.
As a gamification feature, Brands and Municipalities can sponsor community events in the app and also give discounts corresponding to points earned by the user in the app.