About me

i love sharing and getting  knowledge from my peers,

playing music and sometimes i like to pretend i’m a photographer

My history

I’ve always been creating.
from drawing and making music, to coding websites and creating concepts for all types of projects.
my career as a designer begun as an autodidact, designing party brochures and tshirts for friends, until finally deciding to study formally, graduating in 2011 as a print designer.

 

It took a couple of years but when I discovered the digital world and HTML & CSS, I was amazed at the limitless opportunities that space allowed, and so I worked constantly to sharp my coding skills and the learning all I could regrading what are digital products and how I could

incorporate my previous experience to push me forward in this space. 

 

Now i’m in a place where I believe I can bring maximum value to my clients by going through the entire product cycle: from ideation to production, and then continuous optimization.

A dramatically photographed playdough bunny

My Process

Throughout my career, I’ve learned every product within

the digital space needs to have a defined process which allows working methodically but also allows growth by experimentation.   

01

Discover

Understanding the value of the product and who is the right crowd who will benefit from it.

02

define

Breaking down the initial big idea, into real world tactics that can be implemented as soon and as flexibly as possible, in order to deliver a cohesive product.

03

execute

Selecting and implementing the right tools to build the product, in a way that enhances the initial value

04

optimize

Continuously collecting direct and indirect feedback from users in order to guide and steer the product to the path of maximum growth, whatever that kpi might be.

My Hobbies

Sometimes i like to pretend I am a photographer.

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